It’s hard to think about after everything we’ve been through with Kanye West in the past decade or so, but when I heard 808s and Heartbreak for the first time in 2008, I was absolutely convinced he had changed music forever. Seeing him create a record that was vulnerable and emotional, filled with auto tuned singing and bloghouse inspired beats, felt like he was pulling himself out of the hyper masculine hiphop world and fully differentiating himself from the pack. He would go on talk shows with a literal heart on his chest and croon about love, heartbreak and emotions. Although it probably touched many hands, everything from that era from the visuals to the songs felt like it came from his real feelings. He had created The Album and as the years went by nothing could match the vision and emotional response that Kanye had created for me. However, when U by Underscores dropped last month I finally felt those feelings again.
I was (unfortunately) a bit late to the Underscores party. I had seen the artwork for Wallsocket and Fishmonger floating around and seen mention of her here and there but surprisingly, given I was a fan of other hyperpop artists, I had never taken the leap to check her out. It was only when Mic The Snare posted “Johnny Johnny Johnny” on his Record Pull series that I heard her music for the first time and I was immediately intrigued. It was perfect timing too, her single “Music” had been out for a couple of months and the follow up “Do It” dropped a month later. I was all in - from the incredible production, lyrics and videos to her fashion and persona she became the main pop girl in my house.
So of course with all of that said, I was highly anticipating the release of U and it definitely did not disappoint. One of my favorite touches of the rollout was the live stream that dropped with the album. In it, Underscores lip syncs and dances to the entire album live as she runs through an empty mall (the Stonestown Galleria in San Francisco, her hometown). It created an environment where I felt like I was experiencing the album for the first time with other people, something that is difficult to do in a post-monoculture and increasingly online world. It felt like everyone that took the time and cared enough to tune in live were the people who wanted to support the album the most and we were all pushing and manifesting her success going into the new era. And in return it felt like our pop girl cared about us enough to put in the extra effort to create this experience for us all to share.












